The 1-Hour Stat: 67% of Instagram buyers expect a reply within an hour

67% of customers who DM a business expect a reply within 1 hour. Not a day. Not "when you get to it". One hour. If your replies take longer, you're not slow — you're invisible. Speed to Lead is the whole game.

Source: HubSpot Customer Service Statistics 2024.

ReplyMode
The Expectation
67%

of customers who DM a business expect a reply within 1 hour.
Not a day. Not "when you get to it". One hour.

Source · HubSpot 2024
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